The Elf on the Shelf Santaverse Razzle the Snowman Plush & Book – 2025 Collector's Edition

Meet Razzle, Santa's Official Celebration Ambassador

Meet Razzle the Snowman, a fresh North Pole friend designed to infuse your home with a blizzard of joy. The plush offers a soft, inviting texture and a playful presence that pairs well with festive setups and cozy reading moments. Razzle fits naturally into The Elf on the Shelf Santaverse, inviting new stories and lighthearted scenes that families can enjoy throughout the season and beyond.

Exclusive 20th Anniversary Edition

This collector's edition marks two decades of holiday magic. It features a huggable plush and an illustrated storybook that together create a tangible keepsake. Because Razzle will return in five years with a fresh look and new tale, the collection invites ongoing anticipation without repeating the same scene.

• Limited edition plush and illustrated storybook
• Returns every five years with a new look and story
• Premium packaging designed for display

Bonus Digital Content

Scan the QR code on the packaging to unlock exclusive celebration ideas, printable activities, and more. The digital extras offer flexible ways to celebrate birthdays, holidays, and everyday moments with a dash of Santaverse magic.

Endless Adventures Await

Razzle is a playful, year round companion that can join Scout Elves (sold separately) to create memorable mornings and delightful mini-scenes. With Razzle around, your Elf on the Shelf setup gains a new, energetic character ready for big, silly, and heartwarming moments.

• Year-round play: not just for December
• Collectible appeal: a unique anniversary design

20 Years of Holiday Magic

For twenty seasons, The Elf on the Shelf has sparked laughter, anticipation, and festive fun. This edition continues the tradition with a fresh chapter in the Santaverse, inviting families to celebrate, create, and reminisce together for years to come.