Preloved Watches opens the door to a new, emotional world of luxury timepieces. At its heart is the booming certified pre-owned market, described by McKinsey as the fastest-growing segment of the watch industry. The book reveals why pre-owned watches are more sought after than ever: as an accessible entry point into the world of iconic timepieces, as investment-grade classics – and as personal companions with a story. Authors from different disciplines – from watchmaker and auction-house specialist to fashion expert – provide in-depth background, practical advice on buying and collecting, and insights into the codes of modern watch culture. This is complemented by major brands, famous film watches, prominent wearers from Rihanna to Ryan Gosling, and first-class photography of historical and contemporary models. Preloved Watches is a coffee-table object, source of inspiration and stylish guide in one – for everyone who wants to be part of a new, diverse luxury watch community.
